YOUR BRAND, OUR CRAFT
Soul Café is a Brooklyn specialty coffee roaster helping cafés, restaurants, hotels and brands launch their own coffee — from white label bags to fully custom roasts.
WHITE LABEL
Cover Track
We package our signature Soul Café roasts with your label — a fast, reliable way to sell premium coffee with minimal setup and easy scalability.
PRIVATE LABEL
Record Deal
Your brand, our craft. A full-service partnership covering sourcing, blending, packaging and training for a cohesive coffee experience.
TOLL ROASTING
Original Track
A custom coffee made to your exclusive recipe — created and roasted by Soul Café, never shared or replicated.
Common questions
What is private label coffee?
Private label coffee is coffee roasted by a specialty roaster and sold under your own brand. Soul Café handles sourcing, blending, roasting and packaging so you can focus on your customers.
What is the difference between white label and private label?
White label uses Soul Café's existing signature roasts with your label. Private label is a full partnership where we develop the coffee, blend and packaging around your brand.
Can you create a custom blend for my brand?
Yes. We craft custom blends with partners — from a balanced house espresso to a signature drip blend. Sumatra and Colombia Supremo are available as blend bases, and we can source specific origins depending on harvest and season.
What bag sizes are available?
All coffees come in 5 lb and 250 g formats, with custom packaging available on request.
Where is Soul Café located?
We roast in Brooklyn, NY — our LAB is at 158 27th St., Brooklyn, NY 11232 (by appointment).